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Write to Dream Magazine
ARTICLES
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Virtual Author Tour How-To Guide
By
Penny C. Sansevieri©
Reprinted from The Book Marketing Expert newsletter |
Summary
Penny C. Sansevieri is an author marketing expert. Her company, Author
Marketing Experts, Inc. is a full-service book marketing, promotion, and
publicity company. Here she shares useful tips on the diverse methods to
"tour" yourself online to promote your book, from websites to podcast to
social media. A must read for authors beginning their online marketing.
Read more. |
Maria Mar
The Dream Alchemist
Maria Mar
is nationally and internationally known as the Dream Alchemist for the power
of her writing and her art in helping women stay true to their dreams and
potential.
She has
the evidence to prove that you, too, can realize all your potential. A true
renaissance woman, she is a PBS-featured performer, published author, poet,
shaman, visual artist, life coach, speaker, storyteller and spiritual
teacher.
Maria's
methodology for modern shamanic theatre that engages the audience was
published by the University of Arizona Press. She has her own column in the
Alumbo super site and two radio shows: the Dream Express Radio Show and the
Write to Dream Radio Show.
Maria is a
frequent TV and radio show guest, and writes for magazines nationally and
internationally.
Her
passion is to empower women creatively, spiritually, emotionally and
financially. She does this through the integration of performances,
workshops and other live events with her books and products. She has
developed self-help novels and other formats to help her readers use art an
alchemy for self-transformation and trigger to the Law of Attraction.
Quotes by Maria Mar
Art is a shortcut to wisdom.
Creativity quickens the development stage of your services and growth.
Imagination is the quickest road to
discovery.
Passion is the horse power that propels you into your dream.
Arts and crafts offer the most powerful healing and alchemical rites of
transformation humans have developed, and we've had them since the cave
paintings.
BOOKS By
Maria Mar
Catch the Dream
Express
Self-help novel and Dream Kit
The Dream Kit
Fiction and reality meet to take you in a ride to your
Dream!
Maria Mar has created a Dream Kit that allows you to
take the train with the protagonist of her novel, Angelina, and actively
ride the Dream Express to your own dream. The kit includes the self-help
novel, a workbook and an audio.
Questing for your Online Presence
Digital Course
Digital Course includes the ebook and an Ecourse delivered
to your email.
It features the basic information you need to focus your
online research and create a professional website, establishing your online
expert presence.
Jumpstart your Book
Ebook
Questions, Tips and techniques to help your start and
finish your book or ebook. ~~~~~~~
Coaching Programs
by Maria Mar
BASIC
PROGRAM
Free your
Power Songä
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Heal yourself through writing |
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Free your Authentic Voice |
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Assume your Power |
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Express your uniqueness |
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Reclaim your Grace |
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Feed your Dream |
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Get ready to Fly! |
Intermediate
PROGRAM
Assume your Expert Selfä
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Articulate your expert system |
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Write your book |
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Tend to the business behind the book |
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Enjoy creative writing guidance |
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Obtain emotional support |
ADVANCE PROGRAM
The Ebook Rabbitä
Crash Course
Learn to bump out ebooks as fast as rabbits
procreate...
retaining the quality and enjoying the
process.
ADVANCE PROGRAM
Book Writing
for Exceptional Expertsä
For business-savvy experts
who need help writing an exceptional book that inspires and empowers. |
Virtual Author
Tour How-To Guide
After years of
working with authors on Internet tours, talking about blogging, podcasting,
social networking, and all other assorted online promotional tools, the
basic questions still remain: How the heck do I promote myself on the
Internet? Broken down in simple steps, this article is designed to give you
a good starting point to kick your Internet promotion into high gear. It's
not difficult but you have to start somewhere. Let's start with your web
site.
Web site: Why would someone visit it? Why would anyone care? Before
you start marketing yourself online, ask these basic questions. You can get
anyone to a web site once, but getting them back a second, or third time is
where authors often lose momentum. Studies have shown that less than 14% of
web site visitors will buy the first time they visit. It's only on the
second or third visit that they decide to make a purchase. Anyone can drive
traffic to your site, it's getting them back that counts.
The point of your tour: getting incoming links.
Here's the thing: anyone can get incoming links, the point is, you want GOOD
and quality incoming links from sites that can actually send you traffic and
readers that will buy your book. We get numerous calls from authors who have
bought into inexpensive programs that do nothing more than drive
unqualified, "tire kicking" traffic to their web site. This kind of traffic
is not going to do you any good; in fact, if you're not careful, getting a
bunch of errant links from sites that Google doesn't feel are right for your
topic or market can get you downgraded online instead of a better ranking.
So how do you beat this?
First, you'll want to download the Google toolbar. This toolbar comes with a
Page Ranking piece (in some cases you may have to download this separately).
This Page Rank is important because it's an indicator of how important
Google thinks a particular site is. Ideally sites you target will have a
Page Rank of 4 or above. We like to target sites that have a ranking between
4-6. Then look at the nature of the sites you're pitching. Are they related
to your topic? Do the sites have lots of great content? Would they consider
reviewing your book, maybe interviewing you or excerpting your book?
Regardless of what they're willing to do, the idea is to use these sites to
help spread the message about your book and give them great content. All
sites are looking for great content and if you can offer it to them, it's a
win-win. Here's what not to do: don't just link swap with your friends. I
know writers who belong to writer's groups and just swap links with other
writers. This isn't good for a variety of reasons, not the least of which is
that the site you might be linking to (or getting a link from) has nothing
to do with your topic.
Slow and steady wins the race: The idea of 'touring' or promoting yourself
online is about building traffic, links, and authority status within search
engines. I tend to reference Google a lot since most of us default search
there. People ask me how long they should promote themselves online, I tell
them for as long as they need to. As long as there are sites you can pitch
yourself to you can continue promoting.
Our web site,
http://www.amarketingexpert.com,
has never been promoting in an aggressive fashion. Yes, we use new
promotional techniques and cutting-edge Web 2.0 trends but it's never been
about a fast push; it's always been about slow and steady growth. Because of
this we have great ranking, linking, and placement on Google. I've never
paid for a single ad-word placement or fancy traffic program that leverages
links only.
Using blogs, podcasts, and article syndication: the Internet is full of
tools to use. Blogs are a great way to promote to but consider this: why not
comment on blogs in your market that are getting a lot of traffic? You may
not be able to get a review but you can always comment and, you'll get a
link back to your site in the process.
Podcasting is another great tool, there are a ton of podcasts out
there that you can promote yourself to. Check out iTunes and Podcast Alley
to find some that might suit your topic and market.
Article syndication: another powerful but often overlooked market.
Write a piece between 500 and 2,000 words and send it out into cyberspace
via sites like Ezine Articles and articlecity.com and watch the links start
building to your site.
If the idea of social networking, social bookmarking, video and the like are
overwhelming then I recommend that you start simple: begin by pitching
yourself online and see what you can grow from there. Most of the time the
main reason an author abandons any thought of an online campaign is because
they are overwhelmed by their choices. Start small and build from there,
this is how we did it and how we grew our market. You can too. Then, when
you've gotten your 'sea legs' when it comes to Internet promotion, you can
branch out into other areas.
Good luck, here's to your Red Hot success!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering
book promotion and publicity tips and techniques.
Author Marketing Experts, Inc. is a full-service
book marketing, promotion, and publicity company. We serve authors at all
stages of marketing and promotion. We offer a full range of packages and
services to choose from.
To see a price list or schedule a free consultation, send your e-mail to
penny@amarketingexpert.com
with the subject line "Author Services Info."
You can also visit
our Web site at
http://www.amarketingexpert.com
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